References:
Alhabash, S., & Ma, M. (2017). A tale of four platforms: motivations and uses of Facebook,
Twitter, Instagram, and Snapchat among college students? Social Media + Society. SAGE Journals. Retrieved from: https://doi.org/10.1177/2056305117691544
Anderson, M., & Jiang, J. (2018). Teens, social media, & technology 2018. Pew Research Center.
Retrieved from: https://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018/
Barnhart, Brent. “How to Survive (and Outsmart) the Instagram Algorithm in 2019.” Sprout
Social, 13 Feb. 2019, sproutsocial.com/insights/instagram-algorithm/.
Botelho, S. (2014). How to implement a social media marketing plan with limited resources.
University Business, 17(5), 35. Retrieved from https://search-ebscohost-com.proxy.ulib.uits.iu.edu/login.aspx?direct=true&db=aph&AN=101079076&site=ehost-live
Cleave, E., Arku, G., Sadler, R., & Kyeremeh, E. (2017). Place Marketing, Place Branding, and
Social Media: Perspectives of Municipal Practitioners. Growth & Change, 48(4), 1012–1033.
https://doiorg.proxy.ulib.uits.iu.edu/10.1111/grow.12189
De La Rosa, S. (2018). SHARING SUCCESS: How educators choose the best social media tools
to promote schools. District Administration, 54(4), 37–39. Retrieved from https://search-ebscohost-com.proxy.ulib.uits.iu.edu/login.aspx?direct=true&db=aph&AN=128797166&site=ehost-live
DeMers, Jayson. “The Top 10 Benefits Of Social Media Marketing.” Forbes, Forbes Magazine,
20 Sept. 2015,
www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-mar
keting/#6f1b71ca1f80.
Duffett, R. G. (2017). Influence of social media marketing communications on young consumers'
attitudes. Young Consumers, 18(1), 19-39. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/1891317941?accountid=7398
Han, M. C., & Kim, Y. (2017). Social media commerce: Town square to market square. Pan -
Pacific Journal of Business Research, 8(1), 29-46. Retrieved from
Hübner Barcelos, R., & Alberto, V. R. (2014). Paradoxes and strategies of social media
consumption among adolescents. Young Consumers, 15(4), 275-295. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/1633970735?accountid=7398
Keller, Chris R. “The Immense Benefits of Social Media Engagement with Cutomers.” The
Immense Benefits of Social
Media Engagement with Customers,
profitworks.ca/blog/social-media-marketing-insights-and-research/350-the-immense-benefits-of-social-media-engagement-with-customers.html.
Kunz, M. B., & Hackworth, B. A. (2011). ARE CONSUMERS FOLLOWING RETAILERS TO
SOCIAL NETWORKS? Academy of Marketing Studies Journal, 15(2), 1-22. Retrieved From http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/886554026?accountid=7398
Lenhart, Amanda. “Teens, Social Media & Technology Overview 2015.” Pew Research Center:
Internet, Science & Tech,
Pew Research Center: Internet, Science & Tech, 1 Feb. 2016, www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/.
Lepkowska-White, E. (2017). Exploring the Challenges of Incorporating Social Media
Marketing Strategies in the Restaurant Business. Journal of Internet Commerce, 16(3), 323–342. https://doi-org.proxy.ulib.uits.iu.edu/10.1080/15332861.2017.1317148
Loren, Taylor. “This Is the Best Time to Post on Instagram in 2019, According to 12 Million
Posts.” Later Blog, 7 Jan. 2019, later.com/blog/best-time-to-post-on-instagram/.
Peterson, N. (2017). How live social content is changing the future of sports marketing. N.p.:
Forbes. Retrieved from: https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/17/how-live-social-content-is-changing-the-future-of-sports-marketing/#3083476863bb
Thompson, A., Martin, A. J., Gee, S., & Eagleman, A. N. (2014). Examining the development of
a social media strategy for a national sport organisation. ResearchGate. Retrieved from: https://www.researchgate.net/publication/263811121_Examining_the_Development_of_a_Social_Media_Strategy_for_a_National_Sport_Organisation_A_Case_Study_of_Tennis_New_Zealand
---
ttps://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/
https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
https://www.garyvaynerchuk.com/dont-look-now-but-twitter-has-momentum-with-the-youth/
https://help.twitter.com/en/using-twitter/how-to-tweet
https://www.theverge.com/2018/6/21/17442028/instagram-twitter-meme-accounts-screenshots-text
https://sproutsocial.com/insights/social-media-statistics/
---
https://blog.hootsuite.com/social-media-demographics/#twitter
https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/pi_2018-03-01_social-media_0-04/
https://www.pewinternet.org/fact-sheet/social-media/
https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
http://actforyouth.net/adolescence/demographics/internet.cfm