Recommendations:
After lots of research and data collection, we have come up with three recommendations that we feel will benefit Champions Together and their outreach via social media. Our main focus was to find ways to better inform partners and coaches of Champions Together through Instagram, Twitter, and Facebook.
Recommendation #1: Improve Awareness in the Instagram Algorithm
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Increase Instagram TV usage and live streams to improve activity in the algorithm
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Sponsor giveaways for followers to increase page engagement
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Create a business account for Champions Together
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This helps you keep tabs on analytics and activity of the followers on Instagram
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Recommendation #2: Improve Awareness on Twitter
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Partake in Twitter live streams or Periscopes
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Use hashtags such as #championstogether #partners to increase awareness for the Twitter explore page
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Pay for Tweet promotions
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Paid Tweet promotions increase the amount of people that will see your tweet, making it more likely that a future partner or coach will partake
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Recommendation #3: Use Facebook as a Marketing Tool
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Create Facebook Event Pages to promote Champions Together Games
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Use incentives for parents to check in when they are at a Champions Together game.
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Find more coaches and via Facebook Platforms/groups
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Using Facebook as a way to find coaches is allows for an easier outreach to the age demographic of coaches.
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Recommendation #4: Create a video that draws attention to Champions Together
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Create a video that promotes fundraising for Champions Together
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Increases engagement
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